/* ==========================================================================
   Boomify — B2B Lead Generation
   Design system + site styles
   ========================================================================== */

:root{
  --navy:        #0F1743;
  --navy-deep:   #0A1033;
  --navy-card:   #16205A;
  --navy-line:   rgba(255,255,255,.14);

  --orange:      #EE7B37;
  --orange-dark: #D9682A;
  --orange-soft: #FFF1E7;

  --lav:         #DDE3F7;
  --lav-soft:    #F1F4FC;
  --paper:       #FFFFFF;
  --paper-alt:   #F6F7FB;

  --ink:         #0F1743;
  --ink-mid:     #4A527A;
  --ink-soft:    #6B7396;
  --ink-invert:  #FFFFFF;
  --ink-invert-soft: rgba(255,255,255,.78);

  --font-display: 'Outfit', ui-sans-serif, system-ui, -apple-system, 'Segoe UI', sans-serif;
  --font-body:    'Inter', ui-sans-serif, system-ui, -apple-system, 'Segoe UI', sans-serif;

  --wrap: 1200px;
  --gutter: clamp(20px, 5vw, 48px);
  --radius: 18px;
  --radius-lg: 26px;
  --radius-pill: 999px;

  --shadow-sm: 0 2px 8px rgba(15,23,67,.06);
  --shadow-md: 0 14px 40px rgba(15,23,67,.10);
  --shadow-lg: 0 28px 70px rgba(15,23,67,.16);

  --ease: cubic-bezier(.22,.61,.36,1);
}

/* ---------- reset ---------- */
*,*::before,*::after{ box-sizing:border-box; }
html{ -webkit-text-size-adjust:100%; scroll-behavior:smooth; }
@media (prefers-reduced-motion: reduce){ html{ scroll-behavior:auto; } }
body{
  margin:0;
  font-family:var(--font-body);
  font-size:17px;
  line-height:1.65;
  color:var(--ink-mid);
  background:var(--paper);
  -webkit-font-smoothing:antialiased;
  -moz-osx-font-smoothing:grayscale;
  overflow-x:hidden;
}
img,svg{ max-width:100%; height:auto; display:block; }
a{ color:inherit; text-decoration:none; }
button{ font:inherit; }
ul{ margin:0; padding:0; list-style:none; }

h1,h2,h3,h4{
  font-family:var(--font-display);
  color:var(--ink);
  line-height:1.08;
  letter-spacing:-.022em;
  margin:0;
  font-weight:700;
}
h1{ font-size:clamp(2.45rem, 5.6vw, 4.3rem); }
h2{ font-size:clamp(2rem, 4vw, 3.15rem); }
h3{ font-size:clamp(1.2rem, 1.9vw, 1.5rem); line-height:1.25; }
p{ margin:0 0 1.1em; }
p:last-child{ margin-bottom:0; }
strong{ color:var(--ink); font-weight:650; }

/* ---------- layout ---------- */
.wrap{ width:100%; max-width:var(--wrap); margin-inline:auto; padding-inline:var(--gutter); }
.section{ padding:clamp(72px, 9vw, 130px) 0; }
.section--tight{ padding:clamp(52px, 6vw, 84px) 0; }
.section--alt{ background:var(--paper-alt); }
.section--navy{ background:var(--navy); }
.section--navy h1,.section--navy h2,.section--navy h3{ color:var(--ink-invert); }
.section--navy p{ color:var(--ink-invert-soft); }
.section--navy strong{ color:#fff; }

.eyebrow{
  font-family:var(--font-display);
  font-size:.78rem; font-weight:650;
  letter-spacing:.16em; text-transform:uppercase;
  color:var(--orange);
  margin:0 0 14px;
}
.section--navy .eyebrow{ color:var(--orange); }

.lede{ font-size:clamp(1.03rem,1.3vw,1.16rem); color:var(--ink-soft); max-width:62ch; }
.section--navy .lede{ color:var(--ink-invert-soft); }

.section-head{ max-width:760px; margin-bottom:clamp(40px,5vw,64px); }
.section-head--center{ margin-inline:auto; text-align:center; }

/* ---------- buttons ---------- */
.btn{
  --btn-bg:var(--orange); --btn-fg:#fff; --btn-bd:var(--orange);
  display:inline-flex; align-items:center; justify-content:center; gap:.6em;
  font-family:var(--font-display); font-weight:600;
  font-size:.94rem; letter-spacing:.055em; text-transform:uppercase;
  padding:1.05em 2.1em;
  background:var(--btn-bg); color:var(--btn-fg);
  border:2px solid var(--btn-bd);
  border-radius:var(--radius-pill);
  cursor:pointer;
  transition:transform .22s var(--ease), box-shadow .22s var(--ease), background .18s, color .18s, border-color .18s;
  text-align:center;
}
.btn:hover{ background:var(--orange-dark); border-color:var(--orange-dark); transform:translateY(-2px); box-shadow:0 12px 28px rgba(238,123,55,.34); }
.btn:focus-visible{ outline:3px solid #fff; outline-offset:3px; }

.btn--ghost{ --btn-bg:transparent; --btn-fg:#fff; --btn-bd:rgba(255,255,255,.45); }
.btn--ghost:hover{ background:#fff; color:var(--navy); border-color:#fff; box-shadow:0 12px 28px rgba(0,0,0,.2); }

.btn--white{ --btn-bg:#fff; --btn-fg:var(--orange); --btn-bd:#fff; }
.btn--white:hover{ background:var(--navy); color:#fff; border-color:var(--navy); box-shadow:0 12px 28px rgba(15,23,67,.28); }

.btn--outline{ --btn-bg:transparent; --btn-fg:var(--navy); --btn-bd:rgba(15,23,67,.22); }
.btn--outline:hover{ background:var(--navy); color:#fff; border-color:var(--navy); box-shadow:0 12px 28px rgba(15,23,67,.2); }

.btn--sm{ padding:.82em 1.5em; font-size:.83rem; }

.textlink{
  font-family:var(--font-display); font-weight:600; color:var(--orange);
  display:inline-flex; align-items:center; gap:.45em;
  border-bottom:2px solid transparent; transition:border-color .2s, gap .2s;
}
.textlink:hover{ border-color:var(--orange); gap:.75em; }
.textlink svg{ width:1em; height:1em; }

/* ---------- header ---------- */
.site-header{
  position:sticky; top:0; z-index:100;
  background:var(--navy);
  border-bottom:1px solid transparent;
  transition:box-shadow .25s, border-color .25s;
}
.site-header.is-stuck{ box-shadow:0 8px 30px rgba(0,0,0,.28); border-bottom-color:var(--navy-line); }
.nav{ display:flex; align-items:center; justify-content:space-between; gap:24px; min-height:82px; }
.nav__logo img{ height:34px; width:auto; }
.nav__menu{ display:flex; align-items:center; gap:clamp(18px,2.4vw,34px); }
.nav__link{
  font-family:var(--font-display); font-weight:500; font-size:1.02rem;
  color:rgba(255,255,255,.86);
  padding:6px 0; position:relative; transition:color .18s;
}
.nav__link::after{
  content:""; position:absolute; left:0; right:0; bottom:0; height:2px;
  background:#fff; transform:scaleX(0); transform-origin:left; transition:transform .25s var(--ease);
}
.nav__link:hover{ color:#fff; }
.nav__link:hover::after,
.nav__link[aria-current="page"]::after{ transform:scaleX(1); }
.nav__link[aria-current="page"]{ color:#fff; }
.nav__cta{ display:inline-flex; }

.nav__toggle{
  display:none; width:46px; height:46px; align-items:center; justify-content:center;
  background:transparent; border:1px solid var(--navy-line); border-radius:12px; cursor:pointer;
}
.nav__toggle span{ display:block; width:20px; height:2px; background:#fff; position:relative; transition:background .2s; }
.nav__toggle span::before,.nav__toggle span::after{
  content:""; position:absolute; left:0; width:20px; height:2px; background:#fff; transition:transform .28s var(--ease);
}
.nav__toggle span::before{ top:-6px; }
.nav__toggle span::after{ top:6px; }
.nav__toggle[aria-expanded="true"] span{ background:transparent; }
.nav__toggle[aria-expanded="true"] span::before{ transform:translateY(6px) rotate(45deg); }
.nav__toggle[aria-expanded="true"] span::after{ transform:translateY(-6px) rotate(-45deg); }

@media (max-width:920px){
  .nav__toggle{ display:flex; }
  .nav__menu{
    position:absolute; inset:100% 0 auto 0;
    flex-direction:column; align-items:stretch; gap:0;
    background:var(--navy); padding:0 var(--gutter);
    max-height:0; overflow:hidden;
    border-bottom:1px solid transparent;
    transition:max-height .34s var(--ease), padding .34s var(--ease), border-color .2s;
  }
  .nav__menu.is-open{ max-height:440px; padding:10px var(--gutter) 30px; border-bottom-color:var(--navy-line); }
  .nav__link{ padding:15px 0; border-bottom:1px solid var(--navy-line); font-size:1.1rem; }
  .nav__link::after{ display:none; }
  .nav__cta{ margin-top:20px; }
  .nav{ position:relative; }
}

/* ---------- hero ---------- */
.hero{
  background:var(--navy);
  position:relative;
  overflow:hidden;
  padding:clamp(60px,7vw,104px) 0 clamp(70px,8vw,120px);
}
.hero::before{
  content:""; position:absolute; width:640px; height:640px; border-radius:50%;
  background:radial-gradient(circle, rgba(238,123,55,.20), transparent 68%);
  top:-190px; right:-140px; pointer-events:none;
}
.hero__grid{
  position:relative; z-index:1;
  display:grid; grid-template-columns:minmax(0,1.02fr) minmax(0,.98fr);
  gap:clamp(32px,5vw,64px); align-items:center;
}
.hero h1{ color:#fff; margin-bottom:24px; }
.hero h1 .accent{ color:var(--orange); }
.hero__sub{ color:var(--ink-invert-soft); font-size:clamp(1.05rem,1.45vw,1.24rem); max-width:50ch; margin-bottom:34px; }
.hero__actions{ display:flex; flex-wrap:wrap; gap:14px; align-items:center; }
.hero__note{
  margin-top:26px; font-size:.9rem; color:rgba(255,255,255,.6);
  display:flex; align-items:center; gap:.55em;
}
.hero__note svg{ width:17px; height:17px; color:var(--orange); flex:none; }
.hero__art{ position:relative; }
.hero__art img{ width:100%; filter:drop-shadow(0 30px 60px rgba(0,0,0,.3)); }
@media (max-width:900px){
  .hero__grid{ grid-template-columns:1fr; }
  .hero__art{ order:-1; max-width:440px; margin-inline:auto; }
}

/* ---------- logo strip ---------- */
.logostrip{ background:#fff; padding:clamp(44px,5vw,68px) 0; border-bottom:1px solid rgba(15,23,67,.07); }
.logostrip__title{
  text-align:center; font-family:var(--font-display); font-weight:600;
  font-size:.82rem; letter-spacing:.15em; text-transform:uppercase;
  color:var(--ink-soft); margin-bottom:36px;
}
.logostrip__grid{
  display:grid; grid-template-columns:repeat(4,1fr);
  gap:clamp(26px,4vw,54px); align-items:center; justify-items:center;
}
.logostrip__grid img{
  max-height:52px; width:auto; object-fit:contain;
  filter:grayscale(1); opacity:.62;
  transition:filter .3s var(--ease), opacity .3s var(--ease), transform .3s var(--ease);
}
.logostrip__grid img:hover{ filter:grayscale(0); opacity:1; transform:scale(1.05); }
@media (max-width:700px){
  .logostrip__grid{ grid-template-columns:repeat(2,1fr); }
  .logostrip__grid img{ max-height:42px; }
}

/* ---------- stats ---------- */
.stats{ display:grid; grid-template-columns:repeat(4,1fr); gap:clamp(20px,3vw,36px); }
.stat{ text-align:center; padding:8px 4px; }
.stat__num{
  font-family:var(--font-display); font-weight:700;
  font-size:clamp(2.3rem,4.2vw,3.4rem); line-height:1;
  color:var(--orange); letter-spacing:-.03em; margin-bottom:10px;
}
.section--navy .stat__num{ color:var(--orange); }
.stat__label{ font-size:.95rem; color:var(--ink-soft); line-height:1.4; }
.section--navy .stat__label{ color:var(--ink-invert-soft); }
@media (max-width:760px){ .stats{ grid-template-columns:repeat(2,1fr); row-gap:34px; } }

/* ---------- service cards ---------- */
.cards{ display:grid; grid-template-columns:repeat(4,1fr); gap:clamp(18px,2vw,26px); }
.card{
  background:var(--navy); color:var(--ink-invert-soft);
  border-radius:var(--radius); overflow:hidden;
  display:flex; flex-direction:column;
  transition:transform .3s var(--ease), box-shadow .3s var(--ease);
}
.card:hover{ transform:translateY(-6px); box-shadow:var(--shadow-lg); }
.card__art{ background:var(--navy); }
.card__art img{ width:100%; aspect-ratio:1/.94; object-fit:cover; }
.card__body{ padding:6px 26px 32px; }
.card h3{ color:#fff; margin-bottom:12px; }
.card p{ font-size:.98rem; color:rgba(255,255,255,.76); }
.card strong{ color:#fff; }
@media (max-width:1080px){ .cards{ grid-template-columns:repeat(2,1fr); } }
@media (max-width:600px){ .cards{ grid-template-columns:1fr; } }

/* ---------- process ---------- */
.steps{ display:grid; grid-template-columns:repeat(4,1fr); gap:clamp(20px,2.6vw,34px); counter-reset:step; }
.step{ position:relative; padding-top:8px; }
.step__num{
  counter-increment:step;
  font-family:var(--font-display); font-weight:700; font-size:1.02rem;
  width:46px; height:46px; border-radius:50%;
  display:flex; align-items:center; justify-content:center;
  background:var(--orange-soft); color:var(--orange);
  border:2px solid rgba(238,123,55,.3);
  margin-bottom:20px; position:relative; z-index:1;
}
.step__num::after{ content:"0" counter(step); }
.step:not(:last-child)::before{
  content:""; position:absolute; top:23px; left:46px; right:-18px; height:2px;
  background:linear-gradient(90deg, rgba(238,123,55,.34), rgba(238,123,55,.06));
}
.step h3{ margin-bottom:10px; font-size:1.18rem; }
.step p{ font-size:.97rem; }
@media (max-width:960px){
  .steps{ grid-template-columns:repeat(2,1fr); row-gap:38px; }
  .step:nth-child(2n)::before{ display:none; }
}
@media (max-width:560px){
  .steps{ grid-template-columns:1fr; }
  .step::before{ display:none !important; }
}

/* ---------- case teasers ---------- */
.cases{ display:grid; grid-template-columns:repeat(3,1fr); gap:clamp(20px,2.4vw,30px); }
.case{
  background:#fff; border:1px solid rgba(15,23,67,.09);
  border-radius:var(--radius); padding:clamp(26px,3vw,38px);
  display:flex; flex-direction:column; gap:14px;
  box-shadow:var(--shadow-sm);
  transition:transform .3s var(--ease), box-shadow .3s var(--ease), border-color .3s;
}
.case:hover{ transform:translateY(-6px); box-shadow:var(--shadow-md); border-color:rgba(238,123,55,.4); }
.case__tag{
  font-family:var(--font-display); font-weight:650; font-size:.72rem;
  letter-spacing:.14em; text-transform:uppercase; color:var(--ink-soft);
}
.case__metric{
  font-family:var(--font-display); font-weight:700; letter-spacing:-.03em;
  font-size:clamp(1.9rem,3vw,2.5rem); line-height:1; color:var(--orange);
}
.case h3{ font-size:1.13rem; }
.case p{ font-size:.97rem; }
.case .textlink{ margin-top:auto; padding-top:6px; font-size:.95rem; }
@media (max-width:940px){ .cases{ grid-template-columns:1fr; } }

/* ---------- split (about / ideal-for) ---------- */
.split{
  display:grid; grid-template-columns:repeat(2,minmax(0,1fr));
  gap:clamp(34px,5vw,72px); align-items:center;
}
@media (max-width:900px){ .split{ grid-template-columns:1fr; } }
.split__media img{ width:100%; border-radius:var(--radius-lg); box-shadow:var(--shadow-lg); }

.ticklist{ display:grid; gap:18px; }
.ticklist li{ display:flex; gap:14px; align-items:flex-start; line-height:1.55; }
.ticklist svg{ width:24px; height:24px; flex:none; margin-top:2px; }

/* orange section variant */
.section--orange{ background:var(--orange); }
.section--orange h1,.section--orange h2,.section--orange h3{ color:#fff; }
.section--orange p,.section--orange li{ color:rgba(255,255,255,.94); }
.section--orange strong{ color:#fff; font-weight:700; }
.section--orange .eyebrow{ color:rgba(255,255,255,.8); }
.section--orange .ticklist svg{ color:#fff; }

/* ---------- CTA band ---------- */
.ctaband{ background:var(--navy-deep); text-align:center; }
.ctaband h2{ color:#fff; margin-bottom:18px; }
.ctaband p{ color:var(--ink-invert-soft); max-width:56ch; margin-inline:auto; margin-bottom:34px; }
.ctaband__actions{ display:flex; flex-wrap:wrap; gap:14px; justify-content:center; }

/* ---------- page hero (subpages) ---------- */
.pagehero{ background:var(--navy); padding:clamp(58px,7vw,96px) 0 clamp(58px,7vw,92px); position:relative; overflow:hidden; }
.pagehero::before{
  content:""; position:absolute; width:560px; height:560px; border-radius:50%;
  background:radial-gradient(circle, rgba(238,123,55,.18), transparent 68%);
  top:-220px; right:-120px; pointer-events:none;
}
.pagehero__inner{ position:relative; z-index:1; }
.pagehero h1{ color:#fff; margin-bottom:20px; }
.pagehero h1 .accent{ color:var(--orange); }
.pagehero p{ color:var(--ink-invert-soft); font-size:clamp(1.02rem,1.4vw,1.18rem); max-width:60ch; }

/* ---------- case study detail ---------- */
.casestudy{ padding-block:clamp(58px,7vw,96px); border-bottom:1px solid rgba(15,23,67,.09); }
.casestudy:last-of-type{ border-bottom:0; }
.casestudy__head{ margin-bottom:clamp(30px,4vw,46px); }
.casestudy__meta{ display:flex; flex-wrap:wrap; gap:10px; margin-bottom:20px; }
.chip{
  font-family:var(--font-display); font-weight:600; font-size:.78rem;
  letter-spacing:.06em; padding:.5em 1.05em; border-radius:var(--radius-pill);
  background:var(--lav-soft); color:var(--ink-mid); border:1px solid rgba(15,23,67,.09);
}
.chip--accent{ background:var(--orange-soft); color:var(--orange-dark); border-color:rgba(238,123,55,.3); }
.casestudy h2{ font-size:clamp(1.6rem,2.8vw,2.3rem); max-width:20ch; }
.casestudy__headline{ max-width:24ch; }

.casestudy__kpis{ display:grid; grid-template-columns:repeat(3,1fr); gap:16px; margin:34px 0 44px; }
.kpi{
  background:var(--navy); color:#fff; border-radius:var(--radius);
  padding:clamp(22px,2.6vw,30px); text-align:center;
}
.kpi__num{
  font-family:var(--font-display); font-weight:700; letter-spacing:-.03em;
  font-size:clamp(1.7rem,3vw,2.4rem); line-height:1.05; color:var(--orange); margin-bottom:8px;
}
.kpi__label{ font-size:.9rem; color:rgba(255,255,255,.76); line-height:1.4; }
@media (max-width:700px){ .casestudy__kpis{ grid-template-columns:1fr; } }

.casestudy__body{ display:grid; grid-template-columns:repeat(2,minmax(0,1fr)); gap:clamp(28px,4vw,54px); }
@media (max-width:860px){ .casestudy__body{ grid-template-columns:1fr; } }
.block h3{ font-size:1.1rem; margin-bottom:14px; display:flex; align-items:center; gap:.6em; }
.block h3::before{
  content:""; width:26px; height:3px; border-radius:2px; background:var(--orange); flex:none;
}
.block ul{ display:grid; gap:10px; margin-top:12px; }
.block ul li{ position:relative; padding-left:22px; line-height:1.55; }
.block ul li::before{
  content:""; position:absolute; left:0; top:.62em; width:7px; height:7px;
  border-radius:50%; background:var(--orange);
}
.outcome{
  margin-top:clamp(28px,3.5vw,42px);
  background:var(--lav-soft); border-left:4px solid var(--orange);
  border-radius:0 var(--radius) var(--radius) 0;
  padding:clamp(22px,3vw,32px);
}
.outcome h3{ font-size:1.05rem; margin-bottom:10px; }
.outcome h3::before{ display:none; }
.outcome p{ margin:0; }

/* ---------- values grid ---------- */
.values{ display:grid; grid-template-columns:repeat(3,1fr); gap:clamp(18px,2.4vw,28px); }
.value{
  background:#fff; border:1px solid rgba(15,23,67,.09); border-radius:var(--radius);
  padding:clamp(26px,3vw,34px); box-shadow:var(--shadow-sm);
}
.value__icon{
  width:52px; height:52px; border-radius:14px; display:flex; align-items:center; justify-content:center;
  background:var(--orange-soft); color:var(--orange); margin-bottom:18px;
}
.value__icon svg{ width:26px; height:26px; }
.value h3{ font-size:1.14rem; margin-bottom:10px; }
.value p{ font-size:.97rem; }
@media (max-width:900px){ .values{ grid-template-columns:1fr; } }

/* ---------- footer ---------- */
.site-footer{ background:var(--navy-deep); color:var(--ink-invert-soft); padding:clamp(56px,6vw,84px) 0 34px; }
.footer__grid{
  display:grid; grid-template-columns:minmax(0,1.5fr) repeat(3,minmax(0,1fr));
  gap:clamp(30px,4vw,52px);
}
@media (max-width:900px){ .footer__grid{ grid-template-columns:1fr 1fr; } }
@media (max-width:560px){ .footer__grid{ grid-template-columns:1fr; } }
.footer__logo img{ height:32px; width:auto; margin-bottom:18px; }
.footer__blurb{ font-size:.96rem; max-width:34ch; }
.footer h4{
  font-family:var(--font-display); font-weight:650; font-size:.8rem;
  letter-spacing:.14em; text-transform:uppercase; color:#fff; margin:0 0 16px;
}
.footer ul{ display:grid; gap:11px; font-size:.96rem; }
.footer a:hover{ color:#fff; }
.footer address{ font-style:normal; font-size:.96rem; line-height:1.65; }
.footer__social{ display:flex; gap:10px; margin-top:18px; }
.footer__social a{
  width:38px; height:38px; border-radius:50%; display:flex; align-items:center; justify-content:center;
  border:1px solid var(--navy-line); transition:background .2s, border-color .2s, transform .2s;
}
.footer__social a:hover{ background:var(--orange); border-color:var(--orange); transform:translateY(-2px); }
.footer__social svg{ width:17px; height:17px; }
.footer__bottom{
  margin-top:clamp(38px,4vw,56px); padding-top:24px; border-top:1px solid var(--navy-line);
  display:flex; flex-wrap:wrap; gap:12px; justify-content:space-between;
  font-size:.86rem; color:rgba(255,255,255,.5);
}

/* ---------- scroll reveal ---------- */
.reveal{ opacity:0; transform:translateY(22px); transition:opacity .7s var(--ease), transform .7s var(--ease); }
.reveal.is-in{ opacity:1; transform:none; }
@media (prefers-reduced-motion: reduce){
  .reveal{ opacity:1 !important; transform:none !important; transition:none; }
  .btn:hover,.card:hover,.case:hover{ transform:none; }
}

/* ---------- utilities ---------- */
.skip{
  position:absolute; left:-9999px; top:0; z-index:200;
  background:var(--orange); color:#fff; padding:12px 20px; border-radius:0 0 10px 0;
  font-family:var(--font-display); font-weight:600;
}
.skip:focus{ left:0; }
.center{ text-align:center; }
.mt-lg{ margin-top:clamp(34px,4vw,52px); }