How we helped EGADE Business School build corporate alliances with HR and C-level executives
Qualified meetings booked per month
Show-up rate on booked meetings
HR directors, CEOs and COOs reached directly
The challenge
EGADE Business School, a top-ranked institution for executive education in Latin America, wanted to form strategic alliances with companies to offer their MBA programs to C-level employees.
The problem was reach. They struggled to consistently connect with HR decision-makers and business leaders at scale, especially in industries with long sales cycles and multiple stakeholders standing between them and a signed agreement.
What we did
We launched a highly targeted outbound campaign aimed at:
- HR Directors
- Talent Development Leaders
- CEOs & COOs of mid- to large-sized companies
Our approach combined:
- Personalized LinkedIn and cold email sequences tailored to corporate partnership goals
- Strategic messaging highlighting the ROI of investing in executive education
- Clear value propositions around employee retention, leadership development, and prestige
By aligning EGADE's offering with corporate growth initiatives, we made the MBA program not just a credential, but a strategic advantage for the organization buying it.
Results
- 40 high-quality meetings per month with HR and executive decision-makers
- 95% show-up rate, indicating strong interest and precise targeting
- A repeatable, scalable outbound strategy for long-term pipeline growth
- EGADE positioned as a trusted partner in corporate learning and leadership development
Outcome
This campaign demonstrated that with the right positioning and outreach strategy, educational institutions like EGADE can establish meaningful B2B relationships, opening doors to long-term alliances with major corporate partners.