How We Helped EGADE Business School Build Corporate Alliances with HR and C-Level Executives.

Product/Service: Executive Education (MBAs)
Market: Medium & Large Enterprises
Result: 40 Meetings/Month with 95% Show-Up Rate

Challenge:

EGADE Business School, a top-ranked institution for executive education in Latin America, aimed to form strategic alliances with companies to offer their MBA programs to C-level employees. However, they struggled to consistently connect with HR decision-makers and business leaders at scale—especially in industries with long sales cycles and multiple stakeholders.

Solution:

We launched a highly targeted outbound campaign focused on reaching:

  • HR Directors

  • Talent Development Leaders

  • CEOs & COOs of mid- to large-sized companies

Our approach combined:

  • Personalized linkedin and cold email sequences tailored to corporate partnership goals

  • Strategic messaging highlighting the ROI of investing in executive education

  • Clear value propositions for employee retention, leadership development, and prestige

By aligning EGADE’s offering with corporate growth initiatives, we made the MBA program not just a credential—but a strategic advantage for organizations.

Results:

  • ✅ 40 high-quality meetings per month with HR and executive decision-makers

  • ✅ 95% show-up rate, indicating strong interest and precise targeting

  • ✅ Created a repeatable, scalable outbound strategy for long-term pipeline growth

  • ✅ Positioned EGADE as a trusted partner in corporate learning and leadership development

Outcome:

This campaign demonstrated that with the right positioning and outreach strategy, educational institutions like EGADE can establish meaningful B2B relationships, opening doors to long-term alliances with major corporate partners.

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