How We Helped a Plastic Injection Company Break Into the U.S. Market & Fill Their Production Capacity

Product/Service: Plastic Injection Manufacturing
Market: U.S.-Based OEMs, Product Companies, & Manufacturers
Result: Fully booked production capacity in 6 months

Challenge:

MaquinX, a Mexico-based plastic injection molding company, wanted to expand into the U.S. market and attract new manufacturing clients. Despite having competitive pricing, high-quality output, and fast turnaround times, they lacked access to key decision-makers and struggled to generate consistent conversations with U.S. buyers.

Solution:

Boomify launched a 6-month outbound lead generation campaign focused on:

• Identifying U.S.-based companies that outsource plastic part production

• Targeting procurement leads, product managers, and founders

• Crafting messaging that highlighted MaquinX’s cost-efficiency, NAFTA logistics advantage, and scalable production

We executed personalized cold outreach through email and LinkedIn, leveraging market-relevant pain points and showcasing how MaquinX could solve them quickly and affordably.

Results:

• ✅ Consistently booked high-intent meetings with U.S.-based decision-makers

• ✅ Filled MaquinX’s entire production capacity in just 6 months

• ✅ Enabled the company to begin expanding their plant to handle new demand

• ✅ Created a sustainable lead generation engine that continues to bring in qualified prospects

Outcome:

This campaign proved how strategic outbound outreach can rapidly position a nearshore manufacturer as a go-to partner for U.S. businesses. MaquinX went from market entry to full production in record time—and is now expanding to serve even more clients generated through Boomify's pipeline.